A Large Electronic Billboard
- Location - Rototuna
- Council - Hamilton City
- Number - 350/2018
This proposal is to add on the existing freestanding sign with an LED variable display billboard (GLOBOX) of [8.448m by 3.072m] sign replacing a static fixed sign. This sign is also endorsed in the CT see note 12 which says “For clarification, the two decorative signs, in their entirety, are part of PU3 as shown.”
It is proposed that the billboard will be lit 24 hours each day, 7 days a week due to inherent LED properties requiring the variable display billboard to be powered constantly to provide for efficient operation. The proposed billboard would have built-in daylight sensors that will be calibrated to meet required luminance values for day and night operation. The site will be equipped with automatic control that adjusts the billboard luminance to match the surrounding ambient light environment, and to dim the LED to meet appropriate luminance levels during the hours of darkness. To this extent, the billboard will be controlled so that the luminance is limited to 350cd/m2 during hours of darkness and 5,000cd/m2 during daylight hours, as is common with other LED digital billboard installations.